What We Do

Dramatic Improvement offers the following development programs:

  • Effective Personal Productivity
  • Effective Leadership Development
  • Effective Communication
  • Effective Team Dynamics
  • Effective Selling Strategies
  • Effective Strategic Leadership

These programs are facilitated in public and private settings and as separate programs or components of a larger program. Depending on the change desired, we incorporate Organizational Strategy Analysis, Planning and Monitoring components.

What is Strategic Development?

Strategic Development (SD) is an integrated process which develops all of the potential that exists within your organization using the concept of “What Matters Most.” SD integrates awareness and analysis with strategic planning, leadership development, staff development, and results management.  When integrated, these best practices create an ongoing process within the organization that leads to enhanced performance.

While many firms concentrate on only one of these practices, LMI has learned to integrate them in a way that creates a multiplier effect. Building from a solid foundation that starts with the top leadership team, then driving performance around strategic initiatives throughout the organization through proven developmental processes and results management systems.

Planning and Development cannot exist in a vacuum if you expect return on investment. Planning without some form of communication and implementation process, results in a plan that is not fully executed and lacks commitment from those who will be responsible for its implementation. Development without planning can also be self-defeating, if it is not directed toward “what matters most” to your organization.  By integrating both, the execution of your strategic plan and your organization’s development is directed toward organizational goals, which will result in significant ROI.

Enhancing execution requires behavior change. One thing we have learned over the years is that for results to be enhanced, behaviors must change. We accomplish this through developmental processes that change behaviors, teach solid management and productivity skills, and transform the organization into a results-based, goal oriented culture that is focused on execution of “what matters most” to your organization.

Who We Are

ShannonShannon Burch brings global experience in finance, accounting, change management and process improvement.  Her experience includes roles in non-profits, rentals and sub-contracting, professional services and manufacturing sectors, with companies such as Networking for Charity, Onsite, BGC Partners and Columbus Chemical.  Her dynamic roles required her to work in partnership with executive management on a daily basis and her excellent communication and interpersonal skills, along with the ability to enter environments and begin to produce clear-cut results right from the start, have allowed for effective improvement and change across different industries and varied work environments. Specific areas of expertise include:

  • Financial analysis and reporting
  • Root-cause analysis and innovative problem-solving
  • Strategic planning
  • Metrics development
  • Process improvement
  • Control structure evaluation and improvement
  • Product costing
  • Cost reduction
  • Productivity and efficiency enhancement
  • Achievement of optimal synergies throughout mergers and acquisitions
  • Leadership development



Mac Hardcastle is a highly engaging and dynamic professional with progressive experience in directing complex projects, developing strategies and leading high performance teams to enhance key business initiatives. He is adept at cultivating partnerships and building lasting relationships across all business sectors, including the IT, Healthcare, Content Marketing, Entertainment, Financial Services, Marketing and Advertising industries. Mac has specialized knowledge in building organizations from the ground-up, streamlining processes and developing innovative sales & marketing strategies to consistently transform business objectives, improve outreach and drive profitability. In fact, he has led the sales and marketing efforts for countless start-ups, several of which are now publicly traded and he holds the first ever national award (ADDY) ever given for a website. He is regularly tapped as an emcee and facilitator and has worked with big shots from Dolly Parton to David Letterman, and from Al Gore to Fred Thompson. Specific areas of expertise include:

  • New Channel Creation and Management
  • Strategic planning
  • Process improvement
  • Sales Coaching, Recruiting and Compensation
  • New Business Development
  • Team Building
  • Sales Revenue Generation
  • Public Relations
  • CRM Set-up and Implementation
  • Client Communications



Jeff Parsons brings 25 years of experience in management, leadership, change management and human resources.  His experience includes senior Human Resources and Organization Development roles in both manufacturing and professional services sectors, with companies such as Baxter Healthcare, Fiberweb, Georgia Pacific, Fluor Daniel, and many others.  He has worked with employees at all levels of the organization, from entry-level to CEO and from most countries in the world.  He has successfully developed talent globally and supported global organizations in their quest to optimize their organizations and develop exceptional talent and organizational leadership.  Specific areas of expertise include:

  • Talent recruitment, development, and retention
  • Development of strategic HR plans aligned with business objectives
  • Positive employee relations
  • High potential development initiatives
  • Performance management processes
  • Succession planning
  • Business strategic planning facilitation
  • Executive coaching
  • Leadership development


Dramatic Improvement, a Leadership Management Inc. company, helps businesses grow through sales training, strategy consulting, equity fundraising, leadership development, seminars, and professional speaking engagements. Founded in New York City in 2002, Dramatic Improvement’s partners have been helping organizations, sales teams and individuals achieve ambitious growth targets as consultants as well as internal “titled” positions in New York, Los Angeles, Denver, and Nashville.